Kimberly Johnson
Address: 642 North University Ave. #213, Provo, UT 84606
E-mail: kimberlymichelle14@gmail.com
Tel: 818-326-1757
Work Experience
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One of six members of Disney Channel/Jr. team
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One of three summer interns in the Los Angeles branch of Starcom MediaVest Group—part of Publicis Group, the world's third largest communications group
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Completed and presented comprehensive research project on Tweens using vehicles such as Nielsen Clear Decisions, Tardiis, Comscore, PowerPoint and Excel to Associate Media Director of Disney Channel team and SVP of Starcom LA
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Created and presented full media campaign for Special K to Starcom LA COO and Special K team based in Chicago
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Designed and compiled media pitch and campaign summary decks for Disney and attended client pitches
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Trained new hires on research databases
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Met with and communicated with vendors to compile information necessary for campaign launches
Media Planning Intern- Starcom MediaVest Group LA
June-August 2013
Skills
ADOBE INDESIGN & IlLUSTRATOR
POWERPOINT
MICROSOFT OFFICE
NIELSEN CLEAR DECISIONS (MRI, SIMMONS)
COMSCORE
TARDIIS
MEDIA PLANNING/BUYING
ONLINE MARKETING (PPC,SEO)
SOCIAL MEDIA (Twitter, Facebook, Pinterest etc.)
2010 - present
2010 - present
Online Marketing Intern- Leadgenix
January-April 2013
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Trained in SEO, PPC advertising and Copywriting
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One of 30 students chosen to participate in marketing study abroad through Marriott Business School
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Traveled to 8 countries in 30 days
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Met with executives of top companies such as Google, Barclays, Walmart and Conoco Phillips
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Bachelor of Arts: Communications, Emphasis in Advertising
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Minor: Business Management
Business Marketing Global Study Abroad
May-June 2013
Brigham Young University
August 2010-April 2014
Education
Media Planning/Buying Intern- Energy 8 Media
September-December 2013
•Assisted in creating marketing plans and implementing media strategy
BYU AdLab
December 2012-Present
Infomercials Inc.
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Creative Director on Infinity Lights commercial
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Created idea that was chosen over six other pitches to client
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Produced digital spot that received over 17,000 views
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Digital Media Planner/Buyer—Planned and purchased $10,000 of digital media
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Designed and built set for commercial shoot
Out of the Box Publishing (Word on the Street Board Game)
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Performed media buying strategy research
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Headed up "mommy blog" research for media plan